EXHIBITION
CONCEPT
/
BIOGRAPHY
/
VIEW WORKS
/
INFORMATION
/
INSTALLATION IMAGES

MAZE

GUCCIMAZE

JUN 20, 2020 - OCT 13, 2020

CONCEPT

Deceive the viewer, and
lure them into a new labyrinth
Graphic designer and artist GUCCIMAZE’s first ever solo exhibition

DIESEL ART GALLERY presents a solo exhibition by GUCCIMAZE, Japanese graphic designer and artist, who has worked independently in Japan as well as internationally. His first solo exhibition, “Maze”, running from June 20 to October 13, 2020, will offer an expansive view of his diverse range of artwork.

As a commercial designer, GUCCIMAZE has published his graphics, lettering and typography on Tumblr and Instagram, attracting the attention of apparel brands and creative directors worldwide. He has produced work for hip-hop artists like Fetty Wap and Post Malone.
In addition, shortly after going full-time freelance in 2018, he was commissioned to design the album jacket for artist, Nicki Minaj, which garnered huge buzz and press in Japan. He then went on to work on the title logo for Flying Lotus’ album, Flamagra, and collaborated with global companies such as Red Bull, Budweiser and Adidas. The metallic, three-dimensional typography of Chrome Type, for which GUCCIMAZE has become known for, has been established as a new style of expression and is attracting worldwide attention as a driving force behind the Acid Graphics trend.

GUCCIMAZE has created a whirlwind in the graphic design industry by luring viewers into his mystifying world. His artwork is characterized by sharp line lettering, dynamic typography, and an eccentric, venomous color scheme that sets it apart from orthodox graphic design. The origin of his work lies in his attraction to “evil” ever since he was a child, the hip-hop and graffiti that he was obsessed with in his youth, and the fashion associated later on in the DJ and music scene. His distinctive style was established by rooting himself in the culture early on—influencing his output over time.

The exhibition will feature graphic and apparel works created over the past three years, as well as new works created for this exhibition.
Especially of note are collaborations with up-and-coming creators in various fields. Sculptor KOTARO YAMADA and illustrator Takuya Kamioka took part in the project, breaking GUCCIMAZE’s work beyond flat surfaces and into the third dimension. By combining their respective identities, it opened up new possibilities of expression.
In addition, there will be other three-dimensional works such as neon tube art, and a giant three-dimensional visual that floats in augmented reality. In this exhibition, one can experience a variety of expressions that are not just limited to posters.

During the exhibition, more than 20 works of art, both new and from the past, will be available for sale, as well as related merchandise such as T-shirts, stickers, and art books.(Scheduled to be released in early August.)

AR and VR, Wallpaper, where you can experience the world of GUCCIMAZE, will start on Saturday, June 20.
・Instagram #tag Campaign “#mazebyguccimaze”
・GUCCIMAZE Limited Wallpaper
・GUCCIMAZE "MAZE" Virtual Tour
Please see below for more information.

BIOGRAPHY

  • GUCCIMAZE

    www.yutakawaguchi.com
    www.instagram.com/guccimaze

    Graphic designer and artist.
    Born 1989 in Kanagawa, Japan. Graduated from the Department of Visual Communication Design at Musashino Art University. After working for a design agency, he began working independently in 2018.
    Based in Tokyo, he creates work for Japan and abroad, collaborating with numerous artists and brands. He has become known for his unique graphic style—three-dimensional typographic forms that convey a sense of tangible sharpness, set in vivid, venomous color schemes. As a graphic designer, he has also created brand logos, editorial designs and websites.
    His principal works include providing graphics for Fetty Wap and Post Malone, creating album jacket for US rapper Nicki Minaj, and creating the album title logo for Flying Lotus. He has also served as a judge for Red Bull’s #RedBullCanArt competition and collaborated with global companies, including event visuals for Budweiser and promotional visuals for Adidas. Regardless of the medium, he creates works that involve the cultural scene of music and fashion.

VIEW WORKS

graphic design for UNITED ATHLE

NICKI MINAJ “QUEEN“

logotype design for Flying Lotus

ORIGINAL POSTER DESIGN

graphic design for Budweiser official

graphic for AWA

poster design for Hyakken

Original poster design

graphic design for JUNKMANIA

Instagram #tag Campaign “#mazebyguccimaze”
The Instagram Hashtag Campaign "#mazebyguccimaze" will be held where you can win items from the "MAZE" exhibition.

[How to Enter]
Please use your smartphone to take a photo of a three-dimensional work using AR technology.

You can choose from 2 types of AR movies.

1. a huge version of a work that can only be experienced in a gallery

2. URL for the small version of the work that can be experienced outside the gallery

Small version URL (iOS 12.1~ / Android 7.0~)
https://webar.pro/guccimaze/

Follow GUCCIMAZE’s Instagram account (@guccimaze) and post your AR photos on your Instagram using the two hashtags "#mazebyguccimaze" and "#dieselartgallery".
*cannot check your post on a private account, so please make sure to post on a public account.

[Entry Period, Prizes, and Winners Announced]
1st Series
Period: June 20, 2020 - August 20.
Prize 1: T-shirt white XL (1 winner)
Prize 2: Big Sticker (3 winners)
Prize 3: Postcards set (6 winners)

2nd Series
Period: August 21, 2020 - October 13.
Prize: Details will be announced later.

Announcement
3 winning photos will be chosen by GUCCIMAZE.
Winners will be announced GUCCIMAZE’s Instagram.
*You cannot choose the prize.
*Plan to ship the 1st phase prize in early September and 2nd phase prize in late October.


[Entry Rules]
*All Instagram users and users of dedicated devices may participate, provided that you agree to this Entry Rules. *In addition to this Entry Rules, please apply in compliance with the Instagram Terms of Use and laws of Japan. *You may submit as many as you wish, but please do not enter the same photograph more than once. *There is no problem to add emoticons and text to the photographs you took, but please refrain from using excessive expressions. It is not subject to examination. *The photographs must be originally created by the submitter and have not been published If you are a minor, please apply with the consent of your guardian. *It is the responsibility of the submitter to obtain permission from the person, the building or the subject with copyright or trademark rights. We will not be held liable for any infringement of these rights or for any dispute. *The photographs may be used free of charge by GUCC IMAZE and Diesel Japan Co., Ltd. for the purpose of publicity and promotion of this exhibition. *The copyright (including the rights provided for in Articles 27 and 28 of the Copyright Act) of the selected photographs shall be transferred to GUCC IMAZE and Diesel Japan Co., Ltd.
GUCCIMAZE Limited Wallpaper
During the exhibition, tap the below link and become a friend of DIESEL's official LINE, you will get a limited “MAZE” smartphone wallpaper from the exhibition.
DIESEL'official LINE



GUCCIMAZE "MAZE" Virtual Tour
From the end of June, you can experience the virtual tour of "MAZE" exhibition by GUCCIMAZE online. In the virtual tour, you can see the art works of GUCCIMAZE and enjoy the exhibition as if you are there.
Tap below for more.




Title
MAZE
Artist
GUCCIMAZE
Date
June 20 – October 13, 2020
Venue
DIESEL ART GALLERY
WEB
www.diesel.co.jp/art
Address
cocoti B1F, 1-23-16, Shibuya, Shibuya-ku, Tokyo
Tel
+81 3-6427-5955
Hours
11:30 - 21:00
Entry
Free
Holidays
Non-Regular Holiday
AR Technical Support
KAKUCHO Inc.
“webAR” is the service provided by KAKUCHO Inc.Smartphone application development itself, which was costly when using AR, is unnecessary. If you share the URL, you can manufacture using a web browser.It is possible to easily confirm the image of a full-scale product at various sites such as development. It is used by various companies regardless of the size of the company, such as from the development site to as a sales support tool.
https://webar.pro/
Support
Hakkou Art

INSTALLATION IMAGES

Photo: Miki Matsushima

Photo: Miki Matsushima

Photo: Miki Matsushima

Photo: Miki Matsushima

Photo: Miki Matsushima

Photo: Miki Matsushima

Photo: Miki Matsushima

Photo: Miki Matsushima

Photo: Miki Matsushima

Photo: Miki Matsushima

Photo: Miki Matsushima

Photo: Miki Matsushima

Photo: Miki Matsushima

Photo: Miki Matsushima

Photo: Miki Matsushima