COLUR IN THE STREET

ROLLAND BERRY
AUG 26, 2011 – NOV 13, 2011
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DIESEL ART GALLERY presents the exhibition by Los Angels based painter Rolland Berry, who is known for being a part of the 3rd generation of pop art giant Andy Warhol’s legacy.


The exhibition includes his new works and the masterpieces. Original limited T-shirts and silkscreen posters along with his works can be purchased at the gallery.


Concept

Eyecon / Color / Revolution: the themes in Rolland Berry’s work come straight out of the LA street art scene. As a painter, Rolland Berry mixes his unique world view with motifs from the counter-culturism born out of the 60s and 70s to create his “Colur” art, through which he conveys an edgy message aimed at today’s superficial society about the loss of individual identity in the digital era.

BIOGRAPHY

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ROLLAND BERRY

www.rollandberry.com

https://www.instagram.com/rollandberry/


Rolland Berry studied fine art at the Pasadena Art Center and at Otis College of Art and Design.

In 1996 he started working at renowned select shop Fred Segal in Los Angeles as a buyer and creative director. 

In 1998, he launched his line “Colur by Rolland Berry”. 

Rolland was taught silkscreen painting technique as part of the 3rd generation of Pop Art giant Andy Warhol’s legacy, and established his personal brand of Paint Art according to his personal world perspective. 

Rolland currently exhibits his work in LA and NY. 

He has collaborated with Shepard Fairey (OBEY) and has been successful as a trailblazer in the LA street art scene.

VIEW ARTWORKS

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Title: COLUR IN THE STREET

Artist: Rolland Berry

Date: Aug 26, 2011 – Nov 13, 2011

Venue: DIESEL ART GALLERY

Address: cocoti B1F, 1-23-16, Shibuya, Shibuya-ku, Tokyo

Tel: 03-6427-5955

Hours: 11:30 - 21:00

Holidays: Non-Regular Holiday

Curation: ROLLAND BERRY JAPAN

INSTALLATION IMAGES

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Photo: KEN KATO

ROLLAND BERRY SPECIAL INTERVIEW

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--How did you become the "The 3rd generation" of Andy Warhol.

I was very lucky to meet a silk screener from Pittsburg ALEX HUTNIK, who had trained under another silkscreen master printer who made prints for Andy Warhol. What he passed onto me most of all was experimentation and allowed me to experience the act of SILK SCREEN, AS ART rather than just a tool to make clothing. I approached it as an artist first and a designer second. In the mid 90tys I spent many late nights in a studio in Santa Monica CA were the band the Doors recorded some of there hits from the mid 1960s recorder there. Years later it was a art studio slash retail shop were I learned and fell in love with silk screen as a medium and art form. This studio has magic in it.


--After your success being a buyer / creative director / store coordinator for Fred Segal, you established your own brand. What does ‘fashion’mean to you?

This is a great question. To me fashion is simply what we choose to set us apart from everyone else. Some fashion is functional other fashion is just simple eye catching candy. To me fashion is alive and always changing which is why it’s such a hard beast to ride as a designer. FASHION NEVER SLEEPS.


--What was the reason of turning from Fine Arts to Street Arts?

Street art has always appealed to me because of the nature of the game, its in your face.... Like it or not and its up until someone goes over you or paints over your work. It’s temporary so it makes it more valuable to me. It also helps me quench my thirst for mischief as it’s a live game of cops and robbers… Me against everyone else. Street art is pure, it is very simple; 1. Make art. 2. Have the balls to Put up your art. 3. Repeat. Very few things in life are this simple and fulfilling. 


--Do you have a particular reason why you feature icons such as Marilyn Monroe and Jimi Hendrix as part of your art work? Do you have somebody else in mind for your next piece?

They both represent different things to me. Jimi is freedom and style: a way of looking at the world through different eyes. His music is pure magic. Marilyn is our modern day Aphrodite she represents, love, beauty, frailness, pleasure, romance, and a time period - a way of life, long since vanished from us.

I also choose icons because they have the power to stir feeling in people. I am thinking of doing a show and calling it TITAN’S people who changed the landscape of humanity and the world. Forbetter or worse....


--How did you come to create pieces with superheroes such as Superman and Captain America. Also, who do you consider a ‘modern hero’?

I choose them because I love superheroes I always have. We all need a superhero in our life. Also I have always been a fan of comic books and the art in them. So it was a natural fit. I always try to put my spin on these pop images. To me they are simple but beautiful. I have Always loved BATMAN since I was a young child because he was a normal person who could fight evil and also has a dark side. I have a dark side...


--Out of the artworks that you have created, which is your favorite?

I fall in and out of love with all of them all the time… It’s always hard for me to let them go because I miss them when they are gone. To be honest I love them the most when I am creating them, some right after I destroy what I loved about them, and then start over. For me painting and creating is like being in love with women, I love them all, every minute of them… The beginning, middle, and end. How could I pick one?  


--Where does your inspiration come from? 

I try very hard to pull from with in, it’s why my art is me.. I love color and lately I am obsessed with making large paintings. I am blessed to be able to tap into something nearly supernatural some thing that comes from and is and always has been around us.. I am lucky enough to be able to dip my cup in the universal pool from time to time, drink it down and then I begin to paint.


--How do you feel about L.A. and its street culture now?

L.A. is a very special place in the world of street art right now. It’s fast and big so you can travel around and see so many large pieces that are truly unique to L.A. We have a style, a different kind of breath in our work. Being in Tokyo I can really see the difference in your street art scene.  


--Do you have any favorite artists or illustrators ??

Yes for sure, there are so many; it’s like asking a race car driver if he likes cars... Basquiat, Picasso, Max Ernst , Peter Max, Roy Lichtenstein, Robert Rauschenberg, and some modern ones, Futura2000, Barry McGee, SWOON, RETNA & MAC , WK interact, Shepard Fairey, Herakut, BANKSY. This is a short part of a very long list…

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